When people talk about the healthcare industry, they’re usually talking about healthcare companies. You know, insurance groups, pharmaceutical companies, hospitals, and other usual suspects. But when we discuss healthcare in ten years, the conversation will be different. By 2030, some of the biggest tech companies will have essentially taken over the healthcare industry.
A Ponemon Institute survey showed that about one-third of stored data comes from healthcare. Big tech companies manage a huge amount of this data. These firms have the deep pockets and technological savvy needed to put it to work. Indeed, big tech has been investing heavily in healthcare in recent years—a trend that will have a tangible impact on our lives.
To call Apple and Microsoft tech “giants” is an understatement; each company boasts a market cap greater than $1 trillion. Meanwhile, Google’s parent company, Alphabet, isn’t far behind, with a market cap just shy of $850 billion. The fact that these behemoths are tuning into health is just one sign that we are on the cusp of a longevity revolution. In simple terms, that means we’re all going to live longer and better lives.
Recently, I’ve been outlining other trends that suggest this revolution is right around the corner, including improvements in the environment and personalized medicine. The latter, especially, goes hand-in-hand with the newfound health focus of Apple, Google, and Microsoft. In this piece, I’ll take a closer look at what these leading tech players are doing in the healthcare realm—which is to say, what they’re doing to help you live to 100 or beyond. Have a read, then start planning that hundredth birthday party!
A TIME Magazine cover from 2013 was simple. A plain white background made the two biggest words on the cover stand out even more: Google, in the classic font of the search bar, and the word DEATH—yes, in all caps. “Can Google cure death?” the magazine asked.
The cover story was about Calico, Google’s notably stealthy healthcare venture (which Vox has dubbed an “impenetrable fortress”). The article outlined how the search engine giant saw longevity or expanding the human lifespan, as its next “moonshot.” The year after the article published, Calico announced a partnership with pharma giant AbbVie and a $1.5 billion research center to develop therapies for people with age-related diseases. But in general, Calico has remained a secret venture since its 2013 launch.
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